Kia Home of the 7 Year Warranty

Kia is kicking off 2010 by extending its unique seven-year warranty to all its
cars – delivering Europe’s best manufacturer-backed protection for new car
buyers.

Previously available on Kia’s European-built products such as cee’d and
Sportage, the seven-year warranty will now apply to every vehicle in the Kia
range from the Picanto city car to the range-topping Sorento.

“We have already declared our intention to become the world’s No1 car maker
for customer satisfaction and our new 7-Year Kia Warranty on all models is a
major step towards achieving that goal,” commented Paul Philpott, Chief
Operating Officer, Kia Motors Europe.

The new “7-Year Kia Warranty” will apply to all vehicles sold and registered in
more than 20 European countries after 1 January 2010.

Michael Cole, Managing Director of Kia Motors (UK) Ltd., explained: “The
warranty covers every vehicle in our line-up for up to seven years – and noone
in the business can boast that. Even better, the warranty is transferable to
subsequent owners bringing a big boost for used values.”

“The new 7-Year Kia Warranty is simply the ‘longest and best’ warranty
available on any car, anywhere in Europe. Clearly, a longer warranty is a
better warranty and this move will give every Kia owner not just enjoyable
motoring but genuine long-term peace of mind.”