Kia triumphs again at Red Dot Design Award 2018
Another triple victory for Kia’s design excellence!
Following the triple trophies won at the iF Design Award earlier in 2018, Kia has triumphed again at theRed Dot Award, receiving three prestigious awards for Kia Stinger, Kia Stonic and Kia Picanto.
Arranged by the Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Design Award is one of the most highly-respected international design awards in the world, alongside the iF Design Award and IDEA Design Award. The product design category saw heated competition this year with over 6,300 products from 59 countries.
This year was all the more special for Kia with the new fastback sports sedan Stinger winning the ‘Best of the Best’ title at the hands of 40 international jury of design experts. Highly praised for its pioneering design, the Stinger carries classic, modern gran turismo design with a spacious and cosseting interior.
Kia Stonic, the most customizable compact crossover Kia has ever made, was also named ‘Winner’ of said category for eye-catching, SUV-inspired design, combined with an elevated seating position and agile handling for a sporty, exciting drive.
Despite its compact dimensions, another winner – the third-generation of the Kia Picanto – received praise for its youthful, energetic design that offers the largest cargo capacity in its class.
The latest trio of victories adds to Kia’s continuing legacy of successful design, winning a remarkable 21 Red Dot Awards since the Kia Soul first took its victory in 2009.
Our global design team can be incredibly proud of their latest triple triumph. It highlights Kia’s passion for design quality and ingenuity, which has once again been lauded by a panel of international design experts.
– Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation
Absolutely thrilled and looking forward to the official presentation of the Red Dot Award taking place in July 2018 in Essen, Germany, we would like to express gratitude to our fans who serve as significant inspiration for our design innovation. Look for more success to come with Kia’s development of high-quality, trendsetting designs that will shatter worldwide expectations!
Added: 06 June 2018